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Craft Selling Party News, Issue #006 -- Looking for another crafts outlet
October 01, 2006
Welcome to this issue of Craft Selling Party News - I hope you enjoy reading it!
Every month Craft Selling Party News will bring you new tips and information related to all aspects of selling your crafts at home parties, as well as updating you on what's new at Craft-Selling-Parties.com.
If you like this newsletter, please forward it to any of your crafty friends who might be interested too. If a friend did forward this to you and you like what you read, please subscribe.
Contents of this issue of Craft Selling Party News
Tip of the month
Liz has some good advice for maintaining your integrity and protecting your reputation:
"I've been making jewelry for about five years and selling casually for about three. I've recently taken the "plunge" into becoming serious about selling my work. I have two bits of advice that are important to remember as a professional. Both relate to maintaining your personal integrity.
What's new at craft-selling-parties.com
Featured article - Looking for Another Crafts Outlet?
by Louise Longworth
Selling at jewellery home parties has always been my main crafts outlet, but I've recently added a few others.
Last month school holidays and a three week visit from my in-laws meant that I had very little time to do any parties. Financially this could have been difficult, but luckily I had a few backup incomes to fall back on. All of these came directly as a result of me having jewellery parties in the first place. So take advantage of the great opportunity you have to use your parties to find new craft outlets.
Why parties are a good starting point even if you don't intend for them to be your main outlet eventually
Examples of other crafts outlets to expand to:
One of my newer crafts outlets is selling my jewellery wholesale to a gift shop in the next county. The owner spotted my jewellery on one of my previous customers, got my details from her and asked me whether I'd supply her. If you're interested in wholesaling it's important to have your crafts 'out there' and to make sure you hand out business cards to everyone you deal with.
You also need to make absolutely sure your pricing is right. Wholesale prices are usually half of retail, so if you're selling your crafts too cheaply you'll lose out when wholesaling. Take a look at James Dillehay's The Basic Guide to Pricing Your Craftwork for excellent advice in this area.
Selling your crafts online is a useful backup to selling at parties, and can be a lucrative outlet on its own if you have the time to invest. Make sure every party guest and customer you have is given business cards with your website address on, and encourage them to pass them on to others. It's also worth mentioning to hostesses that if guests can't make it she can direct them to your website and earn commission from those sales too. Take a look at Selling Crafts Online at e-Parties for ideas to take this even further.
For more information on selling your crafts online, have a look at the page on Do You Need a Craft Website?
In addition to wholesaling, I also have displays in two other local shops - a hairdressers and a saddlery shop. Both of these opportunities came about through doing jewellery parties. See the section on Local Business: A Great Home Party Opportunity to find out how to get involved with shops and businesses in your area.
So although I thoroughly recommend selling your crafts at home parties, there's no need to restrict yourself. There are plenty of other crafts outlets out there that will complement (or maybe even one day take over) your craft home party business.
Craft resource of the month
A friend recommended this site to me several months ago and I love it! I've been subscribed to Kim Duke's newsletters for a while now and she's full of useful information about sales and marketing, presented in a fun girly style that makes a refreshing change from the usual male oriented jargon.
Take a look to get ideas on marketing your crafts and your parties. The website has free articles and the newsletters are well worth subscribing to too. And if any of you are lucky enough to make it to one of her bootcamps I'd love to hear about it!
If you know of a useful website or resource that would appeal to my readers, please let me know about it here.
If you've enjoyed reading this newsletter, I'd very much appreciate it if you could take a minute to rate or review it on Bestezines.com
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